The biggest challenge people have with reaching their goals - social media or otherwise - is they overthink or under-think them. They don’t have a plan. In this session, goal coach Debra Eckerling, author of "Your Goal Guide," and founder of The DEB Method, will help you hone in on your mission for your business - what you do, how you help others, and in what way you are unique - so you can better showcase your expertise on LinkedIn. She will also offer tips on how to set LinkedIn goals for time management, networking, and follow-through, and more. Don’t fall into the social media abyss. Learn how to set goals for your LinkedIn profile, posts, engagement time, follow-ups, and more. You’ll be surprised how much more you can accomplish when you set yourself up for success.